Methodology
A MiroFish study is a form of synthetic research: a generated audience reacts to your material over several rounds, and the report ties every finding to what that audience said. This page explains how the audience is built, what the rounds add, how quotations are checked, how to interpret the result, and where the method stops.
What a synthetic audience is
A set of generated audience members, each with a stated background, situation and concerns, built to reflect the people you describe. They are generated, not recruited.
Several rounds, not one answer
The audience reacts to the material, then to each other, over several discussion rounds. Objections, second thoughts and shifts in position show up across the rounds rather than in a single response.
Evidence and quotations
Findings are written from what the audience said. Quotations are reproduced verbatim and checked against the discussion before the report is published; the report says which round each one comes from.
Limitations
MiroFish is designed for directional stress-testing. It is not polling, not statistically representative market research, not a guarantee of behaviour, and not a replacement for every customer interview or experiment. It helps a team find objections, segment differences, messaging risks and the questions worth validating before launch.