Campaign message test: one slogan, four audiences
The decision: lead a campaign with a middle-class message combining a minimum wage rise, childcare subsidies and small-business tax credits. The audience: four voter segments, journalists and opposition strategists over ten rounds. The childcare element carried the message for swing voters, young voters noticed what was missing, rural audiences split by policy, and the study lists the counter-messages and the changes to make before launch.
What to look for
Read the decision-readiness verdict first, then the findings and the quotations they rest on. Every quotation is verbatim from the synthetic audience; the round it came from is shown beside it.
About this example
A complete MiroFish study on a synthetic audience. Synthetic audiences, directional results: never presented as polling, never a prediction of what people will do.