Pricing change: £199 one-off or £29 a month
The decision: price a bookkeeping course at £199 one-off or £29 a month. The audience: sole traders, small firms, growth-stage businesses and accountants. Over ten rounds no clear price preference emerged; every segment asked for proof of delivery and integration specifics first, credibility moved when the founder admitted limitations, and sole traders kept raising cash flow. The study scores readiness 71/100 and lists what to change before the price goes live.
What to look for
Read the decision-readiness verdict first, then the findings and the quotations they rest on. Every quotation is verbatim from the synthetic audience; the round it came from is shown beside it.
About this example
A complete MiroFish study on a synthetic audience. Synthetic audiences, directional results: never presented as polling, never a prediction of what people will do.