Launch positioning
A launch narrative meets its first real objections on launch day. Test the announcement, the category position, the features you lead with and the sales message with a synthetic audience first: what causes confusion, what feels relevant, which segment reacts differently, and what should change before launch.
What you can test
A product announcement, a launch narrative, a category position, the feature emphasis, a sales message, a landing page, audience-specific framing.
What the study exposes
What confuses, what feels relevant to whom, which segment reacts differently, what the sceptics ask for, and how the narrative shifts once the audience talks to each other.
What you can change before launch
The story you lead with, the proof you show first, the segment you target, the claims you drop.