Launch positioning: a $1,299 phone sold on its AI assistant
The decision: launch a $1,299 phone with incremental hardware and a new on-device AI assistant. The audience: ecosystem loyalists, switchers, enterprise buyers, upgrade-cycle laggards and reviewers over ten rounds. The study shows upgrade intent concentrated in loyalists and business users, strong dependence on trade-in offers, a sceptical middle that wants benchmarks, and a reviewer narrative that divides by use case rather than by the product.
What to look for
Read the decision-readiness verdict first, then the findings and the quotations they rest on. Every quotation is verbatim from the synthetic audience; the round it came from is shown beside it.
About this example
A complete MiroFish study on a synthetic audience. Synthetic audiences, directional results: never presented as polling, never a prediction of what people will do.