Statements and PR
A statement is read by more audiences than it is written for. Before it goes public, see how customers, journalists, employees and critics interpret the wording, where it escalates, what each group needs to hear and what to change. MiroFish does not replace legal or PR review; it shows you the readings you did not intend.
What you can test
An outage statement, a policy announcement, a public response, a CEO statement, a crisis communication, a change announcement.
What the study exposes
How each audience interprets the wording, where it escalates, what reads as evasive, and how the reaction shifts over the rounds.
What you can change before publishing
The words that carry the apology or the commitment, what you say to employees and loyal customers, and when.