Crisis statement: an airline responds to a passenger removal video
The decision: how and when to respond after a passenger removal video spreads. The audience: consumers, frequent flyers, competitor customers, journalists, employee advocates and regulatory commentators over ten rounds. Three response scenarios were read side by side; the study shows how much timing mattered, what loyal customers did after the anger, what employees asked for, and how competitors behaved.
What to look for
Read the decision-readiness verdict first, then the findings and the quotations they rest on. Every quotation is verbatim from the synthetic audience; the round it came from is shown beside it.
About this example
A complete MiroFish study on a synthetic audience. Synthetic audiences, directional results: never presented as polling, never a prediction of what people will do.